Tradeshow marketing and PR is changing in step with the communications revolution. Traditional marketing tools can still be effective, but driving awareness of events and exhibits is more challenging than ever in a clutter of competitive communications. The most effective tradeshow marketing and PR programs leverage multimedia assets to deliver real value to a show or exhibit by engaging target audiences with compelling messages and relevant information.
The key to success in tradeshow marketing and PR is communications that simultaneously educate and motivate target audiences to attend the event - and effectively reaching those who couldn’t attend. PR Newswire’s Knowledge Center resources tap into 18 years of experience in trade show marketing and PR to offer you sound practices and thought leadership.